H&M has announced a new collection with French designer Isabel Marant. Scheduled to be released on November 6, 2013, a variety of different items for men, women, and teens will be made. She will also be designing accessories! H&M has a rich history of guest-designer collaborations. In 2004, H&M joined with Karl Lagerfeld, current creative director of Chanel. The collection was incredibly successful and sold out in a matter of hours. In 2007, the company created a line with Italian designer Roberta Cavalli. It sold out very quickly as well. Recently, in 2011, Versace designed a collection for H&M. The line was insanely popular, even purchased and worn by many celebrities.
All in all, nearly every collaboration so far has greatly benefitted both H&M and the average, money-savvy, customer. This isn't one of Isabel's first collaborations either. In the beginning of this year, she teamed up with Heritage Paris to design a fashionable skateboard for the vogue tomboys of the world.
This spring, Isabel Marant displayed a variety of fun summer prints, from white, beaded blouses to bold, embellished, red pants. I'm excited to see what she has in store for H&M (haha I'm so punny), as I hope all of you are!
See my post on the Jason Wu X Target collection here.
Shop Isabel Marant here.
Shop H&M here.
Thanks for reading!